Idenfy

Our team approaches KYC technology through the lens of real-world risk and the daily pressure faced by compliance officers.

In March 2025 a London-based fintech, PaySet, cut onboarding queues by 82 percent after replacing piecemeal checks with iDenfy’s single API—its AML ruleset flagged out-of-scope IDs before the first coffee break.

Founded in Kaunas in 2017, iDenfy delivers document-and-selfie verification, KYB ownership mapping and rolling AML screening in a single pay-per-approval model. The 50-strong team supports 2 000-plus ID types across 200 jurisdictions.

60-Second Takeaway

• Headline strength: G2 users rate iDenfy #1 for ease of use and support.
• Buy / Pass: Buy if you’re a mid-market fintech chasing sub-three-minute verifications at about €1 per approved user; pass if you need deep analytics dashboards or Big-Four-audited SOC 2 today.
• Proof point: PaySet saw an 82 % onboarding-time drop in one quarter.

iDenfy’s startup agility impresses, yet a roadmap funded largely by revenue—not venture capital—means feature velocity could hinge on cashflow rather than investor mandates.

Company Background & Credibility

Mini-story kick-off – When cloud-hosting firm Cherry Servers faced a surge of charge-back fraud in early 2024, its ops team swapped 3-D Secure for iDenfy. Three months later the fraud rate was down by a third and support tickets quietened to pre-COVID levels.

Proven track record

Founded in Kaunas, Lithuania, in 2017, iDenfy now counts 51–200 staff and serves 1 000-plus businesses across finance, crypto, hosting and ecommerce.

Reputation in the wild

• G2 Spring 2025: overall 4.9/5 and category leader for “Ease of Implementation” and “Customer Relationships”.
• Case-study metrics: • 82 % faster onboarding at PaySet, • 33 % fraud-rate drop at Cherry Servers.

Industry fit

Early adopters skew fintech (PaySet), cloud platforms (Cherry Servers), iGaming and crypto exchanges; each highlight iDenfy’s hybrid AI + human model for high-risk geographies where selfie forgery remains rife.

Funding health

A lean, revenue-first path – public filings show ≈ US $1.1 m total funding over several seed notes. Enough to keep shipping, yet buyers should note feature velocity is tied to cash-flow, not a mega-VC war-chest.

Hard badges & audits

• SOC 2 Type II re-audited annually by House of CPA.
• ISO 27001 certified by TÜV Thüringen since 2020.
• GDPR-aligned data handling & optional EU data-residency.

iDenfy pairs startup agility with heavyweight trust signals: SOC 2, ISO 27001 and a G2 satisfaction score that beats many cash-rich rivals. The trade-off? A modest balance-sheet; strategic buyers should grill the roadmap and ensure must-have features land on time.

The Core Toolkit

Instant ID & Liveness

iDenfy begins with sheer breadth: its engine recognises more than 3 000 government IDs covering 200+ jurisdictions, from Argentine DNIs to Bahraini smart-cards, updating the template vault every quarter to stay ahead of design refreshes. The first frame a user sees is a passive NFC-ready scan—glare, font and hologram checks kick in before the shutter sound. A single selfie follows; landmark extraction happens in 0.02 seconds, so even mid-range phones finish the whole photo flow in about a minute on 4G. If an edge case trips the algorithm, a Lithuanian analyst reviews it within a three-minute SLA, keeping genuine customers moving while fraud rings stall.

Sanctions, PEP & Adverse Media

The same API payload pings a sanctions engine wired into OFAC, UN, EU and hundreds of national ‘most-wanted’ feeds. iDenfy rescreens every active profile overnight—no extra licence fee—so a fresh listing in Caracas or Minsk surfaces in the analyst queue without manual pulls. For engineering teams, JSON webhooks fire delta alerts straight into case-management tools, shaving minutes off what used to be swivel-chair copy-paste.

KYB & UBO Mapping

Business onboarding rides its own endpoint: iDenfy taps more than 180 company registries spanning 120 countries, pulls incorporation data in real time and auto-draws shareholder trees that spotlight any stake over 25 percent. That means a Maltese iGaming operator’s Cayman parent is no longer hidden in footnotes—it appears as a glowing node the moment the API returns. Credit-bureau pulls in 160 jurisdictions add an instant solvency check, and U.S. EIN validation slots neatly into the same flow.

iDenfy compresses an enterprise-grade toolkit into start-up pricing: thousands of global IDs, nightly sanctions sweeps and registry-level KYB in a single API. The upside is agility and cost; the watch-out is language coverage—OCR on Arabic or Khmer still lags the market leaders, so stress-test niche scripts before you sign

Global Reach, Local Savvy

Mini-story kick-off — A Vilnius-based neobank, PaySet, cracked open 32 new EEA markets in a single sprint after discovering that iDenfy already held templates for every local ID and an EU-hosted instance ready to go. Six weeks later, crypto exchange Xcoins switched on the same stack for its Brazilian promo­tion and watched sign-ups from São Paulo clear KYC in under 70 seconds.

A passport for 200+ jurisdictions

iDenfy recognises 3 000 + document types spanning 200 countries and territories — from Argentine DNIs to Bahraini smart-cards — thanks to a template vault that renews quarterly.

Language & OCR fire-power

Latin, Cyrillic, Arabic and even Chinese (“ZH”) scripts land in the same 0.1-second OCR pass, with MRZ cross-checks to kill template tampering.

Company registries without the paperwork

For business onboarding, the KYB module taps 180 + official registries in 120 countries, piping shareholder trees straight into a dashboard or JSON payload.

Data stays where regulators want it

Personal data lives on AWS eu-west-1 (Dublin) by default, and the Terms & Conditions state records leave the EU only under Standard Contractual Clauses. Optional geo-sharding to North America or APAC sits behind a DPA addendum.

Two field proofs

Few mid-tier vendors mix such breadth (200 countries, 120 registry feeds) with hard-EU data residency. For compliance leads juggling GDPR and Latin-American growth, iDenfy’s “everywhere IDs, nowhere-else data” stance shaves weeks off legal sign-off while keeping conversion speeds competitive.